Launch a dealcoholized and partially dealcoholized win is not so easy. It requires a clear marketing strategy with a wider perspective than the wine market.
WEBINAR: No/Low: a fad or a real underlying trend? Hortense Brière, partner at B&S Tech, and Juliette BORY, founder of the George agency, will give us their take on the latest figures and media buzz from the start of the year.
It's review time for B&S Tech after a month of February dedicated to trade fairs. Two key moments that confirm that No/Low is a key trend for wine market.