Free-alcoholic drinks and low-alcohol drinks tend to be seen as the same market. But do they target the same consumers ? Let's have a look to people who are looking for that new kind of beverages.

Heineken 0.0 on draught, mocktails and fundraising: what's new in alcohol-free

Consumers drink less and less alcohol

60% of alcohol drinkers reduce their consumption!

Take advantage of September to try new alcohol-free alternatives: that's the challenge of the month!