With the development of non-alcoholic beverages, the trend among consumers is to look for innovation and quality!
The flavour and fragrance company Givaudan recently published a survey of 6,000 European consumers and the findings are clear: 60% of alcohol drinkers are reducing their consumption. This is not news when we know the success of operations such as the current Sober October.
If the reasons for this search for sobriety are diverse, improvement of well-being or physical condition for the most part, consumers are unanimous on one point: it is necessary for the offer to develop and for new products to be launched. Indeed, with the multiplication of consumers, a strong demand for quality is expressed. There are still many products that do not come from de-alcoholisation technologies, although they are very qualitative, but from other less efficient methods: such as the use of reworked grape juice to make alcohol-free wine, for example.
In this spirit of seeking quality, the players in the sector are increasingly turning to these technologies. The Brasserie du Mont Blanc, for example, decided to opt for vacuum distillation to create its first alcohol-free IPA beer, Cristal 0.0%. This technology preserves the spirit of the original beer by offering a completely alcohol-free version.
The Canadian company St Régis, already known for its alcohol-free wines, is also innovating and now offers its first de-alcoholised Spritz. Low in sugar, this ready-to-drink alcohol-free spritz is the perfect alternative to the classic spritz.
The famous Spanish Cava brand, Freixenet, has also decided to take the step of dealcoholisation and now offers its Cordon Negro in alcohol-free form, respecting the spirit and aromatic characteristics of its alcoholic counterpart.
Faced with a consumer demand for novelty and innovation, the sector's players can rely on dealcoholisation technologies to develop quality alcohol-free products by enhancing their history and know-how. It is in this spirit that B&S Tech accompanies the players in the various sectors.
http://dealcoholization.zohosites.com/