Some new products in the alcohol-free sector have just arrived on the market.
Among them, Heineken has decided to change the rules and is launching the world premiere of its famous alcohol-free beer, Heineken 0.0 on draught. It will be available in hundreds of English pubs from next year. The introduction of this draught will give people even more choice and will be crucial in standardising and accelerating the uptake of alcohol-free and low-alcohol beer.
Meanwhile, global drinks group Kerry this week decided to launch 'Botanicals Collection Zero 2.0', a new generation of botanical extracts containing 0% ethanol, designed for low-alcohol and non-alcoholic beverage applications such as mocktails. These new extracts will allow non-alcoholic cocktails, among others, to be given fruity, floral or spicy flavours to enhance the creative ideas of bartenders.
Finally, the famous non-alcoholic beverage brand Lyre, has just announced a new round of funding, enabling it to be valued at $500 million today, compared to $185 million earlier in the year. While the brand sold its first bottle in 2019, Mark Livings, co-founder and CEO of Lyre, said it sells one every 30 seconds now.