The first fair entirely dedicated to non-alcoholic drinks will be held at the beginning of July at the Marché du Lez in Montpelier, and de-alcoholized drinks are in the spotlight! The organizers are keen to highlight local products from the French terroir. Wines, beers and non-alcoholic spirits will...
Free-alcoholic drinks and low-alcohol drinks tend to be seen as the same market. But do they target the same consumers ? Let's have a look to people who are looking for that new kind of beverages.
