Pierre Alcodes

Pierre Alcodes

Blog by Pierre Alcodes

Ready-to-drinks, ready to invade the French market?

Ready-to-drinks, ready to invade the French market?

By Pierre Alcodes

If they follow the same trend as in the US, ready-to-drinks will be the drink of the future in France.

18.06.21 18:04:10 - Comment(s)

The French are enthusiastic about non-alcoholic beers

The French are enthusiastic about non-alcoholic beers

By Pierre Alcodes

Sales of non-alcoholic beers increased by 15% in France in 2020!

11.06.21 09:17:58 - Comment(s)

Light wines, the new Eldorado for wine producers to attract millennials

Light wines, the new Eldorado for wine producers to attract millennials

By Pierre Alcodes

Light wine, the future favourite drink of young people?

04.06.21 09:20:41 - Comment(s)

Dealcoholisation, an innovation that will boost the whisky market?

Dealcoholisation, an innovation that will boost the whisky market?

By Pierre Alcodes

In order to reach young people, whisky must reinvent itself, notably through dealcoholisation.

28.05.21 10:05:10 - Comment(s)

What is a hard seltzer?

What is a hard seltzer?

By Pierre Alcodes

Beware, the hard seltzer is not a flavoured beer!

21.05.21 08:10:19 - Comment(s)