According to a recent study by Kantar WorldPanel, almost a quarter of French households bought alcohol-free beers in the previous year. In 5 years, 3.6 million French households have taken the plunge and become new buyers of alcohol-free alternatives.
The industry has clearly understood the importance of this new market and intends to continue to innovate by creating new versions of their existing ranges. This is of course the case for the major players in the sector, such as Heineken, which has already successfully developed its flagship brands: Heineken 0.0, Virgin Desperados, Affligem without alcohol, as well as AB InBev and its alcohol-free Hoegaarden or Guinness and its 0% alternative. The Carlsberg group is also very active in France in this segment with Kronembourg. Cumulative sales of Kronembourg's tasting, flavoured and alcohol-free beers have increased by more than 25% since 2010, now representing more than 35% of the brand's portfolio. The group aims for this segment to represent 50% of the portfolio by 2025.
More traditional French breweries are also getting into the act, such as Brasserie de Bretagne, which has developed two 0% organic beers, Dremwell and Ar-Men.
We can understand them: these new beers are a great success. Non-alcoholic beers (and mixed beers) now represent 8% of beer sales in France. And according to Maxime Costilhes, general delegate of the Brasseurs de France, "In 2020, which was a disastrous year for brewing, we had a growth of about 15% for sales of alcohol-free beer".
It is the mastery of dealcoholisation technologies that allows the development of increasingly qualitative products and innovation in this field. As an expert in dealcoholisation, B&S Tech assists the players in the sector in developing their know-how and diversifying their ranges towards alcohol-free products. This is how B&S Tech has accompanied the Brasserie de Bretagne.
http://dealcoholization.zohosites.com/