One in three young people have already reduced their alcohol consumption

The alcohol content of Bordeaux wines has risen significantly since the 1990s

Botaniets, Optimae, JNPR, ... non-alcoholic spirits are on the rise and attracting consumers.

Cherry, citrus, mango: what are consumers' favourite flavours?

If they follow the same trend as in the US, ready-to-drinks will be the drink of the future in France.