If 2020 has been a particularly difficult year for many industries, this is not the case for the alcohol-free market. Producers of alcohol-free alternatives have indeed done well with numerous innovations: Pernod Ricard has released Ceder's, Bacardi has launched its Martini in a 0° version, Guiness beer has launched its alcohol-free version, etc. The most mature alcohol-free market, beer has grown by 15% over the year 2020 and 2021 should see an even greater boom.
Consumers are increasingly aware of alternatives to alcohol: 45% of French people want to reduce their alcohol consumption by 2021. This is the result of the survey carried out by the OpinionWay institute at the end of the year. This desire is even more present among the younger generation, where "52% of 18-34 year olds say they want to drink less alcohol according to an ISWR survey". This trend is confirmed by the growing success of Dry January, which has already convinced more participants this year in France and Europe.
Given the success of the alcohol-free alternatives created in 2020, new drinks are expected to appear this year, both in non-alcoholic wine and in spirits.
Gordon's gin has also announced the launch of its 0° version throughout England at the beginning of this year.
Faced with so many innovations, the " Ivresse " channel has just come out at the beginning of this year on the initiative of Xuoan, who defines himself as a " sober author ". The media (available on instagram) will highlight, every Friday, these new non-alcoholic drinks through reports, interviews, etc.
2021 already seems to confirm the importance of the non-alcoholic drinks market in France and Europe.