Last week, 60 million consumers, CHD Experts and Nielsen published a major study on beverage consumption.
The study shows that 41% of French people say they are adopting a "healthy" lifestyle and that 86% of French people want to consume responsibly. 83% of them also pay attention to the naturalness of products. Non-alcoholic beverages made from wine or beer are also taking advantage of this trend, particularly because they are less sweet than many non-alcoholic drinks. Non-alcoholic beers now account for 5.5% of the total non-alcoholic drinks market. At Kronembourg, a 30% increase in sales of Tourtel Twist (the group's alcohol-free beer) was recorded in 2018.
The trend towards non-alcoholic beverages is also growing in the professional sectors. The International Wine and Spirit Competition, one of the most famous drinks competitions, has seen a sharp increase in the number of entries for its alcohol-free category. In 2021, the world's oldest drinks competition recorded an increase in the number of entries for the 'non-alcoholic' and 'low-alcohol' category of over 389% compared to 2020. The results of this category, published on 15 October, are very encouraging: 23 medals for non-alcoholic products including de-alcoholised wines. For the judges, many de-alcoholised sparkling wines would even win against more traditional sparkling wines.