Since the beginning of 2021, many major players in the beverage industry have been launching light or no-low alcohol products to meet new consumer trends.
In the field of wine, the Grassa brothers, owners of Domaine Tariquet, have just put on sale the cuvée Imprévue 2020, a light wine, with an alcohol content of 9.5% (compared to 11% for the classic Tariquet). This wine is mainly made from Riesling, an "unforeseen" grape variety in the Côtes de Gascogne region, which is harvested relatively early, allowing the wine's alcohol content to be greatly reduced.
In Spain, the giant Freixenet, with its eight million bottles sold each year, is launching this spring their first completely dealcoholised wine. A 0% version of its famous cordon negro brut, it has a very low sugar content.
On the hard-seltzer side, Coca-Cola has entered the alcoholic sparkling soft drinks sector and launched Topo-Chico. This drink, with an alcohol content of 4.7%, contains only 96 calories per 33cl can. The new drink will be launched in supermarkets and will be available in three different flavours: lemon, tropical mango and cherry/açai.
On the other side of the Atlantic, the White Claw brand is unveiling a hard seltzer with a higher alcohol content: 8% instead of the usual 5%. White Claw Hard Seltzer Surge will be marketed in two flavours: blood orange and cranberry.
All these players have understood the importance of these new no-low drinks. More and more consumers are looking for lower alcohol levels and, above all, lower calorie drinks. These brands want to appeal to those consumers who decide to be careful with their alcohol consumption and decide to live a healthier life.
Light, dealcoholised wines or even hard seltzer will soon be numerous on the shelves of our supermarkets, given the success that awaits them.
http://dealcoholization.zohosites.com/