Faced with the growth of the no-low market, producers are organising themselves to develop quality products that meet consumer demands.
"When I became an oenologist, I never thought I would develop a product without alcohol! Today, technology allows us to do very interesting things. Consumers want to enjoy themselves in a different way," says Beppe Musso, master blender and production manager at Bacardi.
Dealcoholisation technologies make it possible to work with the original product, which has developed all its qualities during the alcoholic fermentation of wine or the brewing of beer, both from the terroir and from the producers' know-how. This is why many prefer to use dealcoholisation, like Bacardi for its new Aperitivo Alcohol Free Martini. "In the mouth, a connoisseur will inevitably feel the lack of alcohol, but the wine remains very present" explains Ivano Tonutti, master herbalist of the Bacardi-Martini group, to the magazine Business & Market. This new Martini is the result of dealcoholisation using a technology widely used in wine, vacuum distillation, which allows the alcohol to be separated from the original product while preserving as much of its original qualities as possible.
Light products are also benefiting from these technologies. For example, the start-up Moderato has developed a light wine (5%) based on another dealcoholisation technology, reverse osmosis. This new type of wine, lighter and more committed, is already attracting many consumers.
The same is true for brewers. Dealcoholisation technologies are used by the biggest brewers such as Heineken and ABinBev, which, following the success of its Leffe blonde 0.0%, has announced the release of its Leffe Rubby 0.0% version. They are also attracting microbreweries, such as the Quebec brewery BlockAle. "The three-step process preserves the flavour profile of the beer while eliminating the alcohol" says Michael Jean, general manager and founder of the microbrewery.
The popularity of these technologies requires special expertise. As an expert in dealcoholisation, B&S Tech assists players in the various sectors in their projects for light and alcohol-free products by advising them on the choice of the best technologies for their products.
http://dealcoholization.zohosites.com/