The channel of cellars/tables/grocery stores of Les Domaines Qui Montent is embarking on the No/Low adventure by joining forces with the start-up B&S Tech, a recognized expert in the development of low and no-alcohol wines.
Indeed, the No/Low trend can no longer be ignored by generalist wine merchants who see more and more demand for offers of this type.
Les Domaines Qui Montent define themselves as ardent defenders of taste. They could therefore not embark on the development of a dealcoholized wine offer without being sure that they would be able to offer their network and their end customers a high-quality range in the image of the rest of the products offered in their cellars which celebrate the terroir and French gastronomy.
Thanks to its expertise and the support of its partner customers, B&S Tech was able to offer to The Domaines Qui Montent an initial assortment of 3 wines (white, rosé, sparkling) which have seduced franchisees and made their debut in the network's cellars at the beginning of the year!
A partnership that shows that the No/Low category, and in particular dealcoholized wines, requires expert support to find a selection of quality products adapted to future customers.
The first orders are encouraging and point to a bright future for this offer, which should soon be expanded! The objective of this collaboration is to develop the range in the coming months as new products appear on the market.
Hugues Le Marié, Managing Director of Les Domaines Qui Montent, emphasises "the importance of remaining attentive to new consumer trends. After many months of searching, our team has finally identified an innovative partner who has managed to offer a quality range. When the taste is there, the customer responds."
About LES DOMAINES QUI MONTENT group :
LES DOMAINES QUI MONTENT, a channel founded in 1989 by the Burgundian winemaker Emmanuel de Bodard, is a unique concept of the French art of living bringing together three trades in a single point of sale: wine cellar, grocery store and table d'hôtes. A team of 100 people runs the 30 stores. The entire selection of products can be consumed on the spot or to take away with one of the promises that has made it so successful: wine tasting, at the best price, without corkage fees. The group also distributes wines in BtoB and offers, among many services, a wine tourism offer.
About B&S TECH
B&S Tech is a start-up at the service of innovation, a family team of entrepreneurs, lovers of the land and gastronomy, which puts its know-how at the service of the creation of low or non-alcoholic drinks, from product development to its industrialization. B&S TECH's ambition is to be an accelerator of business and innovation for producers and distributors of wines, beers and spirits by simplifying their access to the market and the creation of quality No/Low drinks.
Contacts presse :
LES DOMAINES QUI MONTENT
Hugues Le Marié
+33 6 31 37 29 84
B&S TECH
Hortense Brière
+33 6 66 28 63 65