B&S Tech is proud to support Terre de Vignerons in the launch of their new range of alcohol-free wines.
Paris, 22/03/2023
B&S Tech is pleased to have supported the development of Terre de Vignerons' 3 new dealcoholized wines under the Berticot 0% brand.
In 2023, the union of cooperative cellars Terre de Vignerons chose its flagship brand Berticot to launch into the dynamic segment of alcohol-free wines. It offers 3 references: a white based on Sauvignon, a red based on Merlot and a sparkling wine.
Created through the collaboration between Terre de vignerons and B&S Tech, it took nearly a year of development to achieve this innovative range. "We have worked on the profile of these products so that they best convey the taste of the grape varieties with which they are made," explains Chloé Maixandeau, marketing and communication manager of the brand in Rayon Boisson.
Berticot 0% will have as its first target export where the demand for alcohol-free is already well developed but will of course also find its customers in France where there is a growing consumer demand for alcohol-free products.
"The work of the recipe and the use of adapted technology have allowed the success of this innovation and the quality of these products," comments Hortense Brière, Business Development Director of B&S Tech.
Presented in innovation 2023 at Wine Paris, Vinexpo New York and Prowein, the range has received very good feedback at the tasting which announces a promising future!
