The previous year was a very important year for the alcohol-free market. Alternative drinks have multiplied and it is no longer rare to see non-alcoholic spirits on supermarket shelves, whereas they were previously mainly consumed in bars and restaurants.
According to data from the Nielsen marketing research institute, the alcohol-free market has grown by more than 500% since 2015. The annual growth of the market is expected to reach 7.1% in 2025.
In this market, the number of non-alcoholic spirits has increased considerably since 2020. In the United States, there are 12 new brands launched on the market and 11 brands in England. France is not to be outdone with a few notable examples such as Djinn among others. Thanks to this wider selection, consumers can choose between tequila, rum, vodka or gin, all without a drop of alcohol, not to mention the alcohol-free wines and beers already on offer.
The great innovation in 2020 comes from the brands' work on the evolution of the consumption patterns on offer. Indeed, while non-alcoholic spirits were essentially consumed on the premises, alternatives had to be found given the periods of confinement and the closure of bars and restaurants. Therefore, with the increase in the number of supermarket offers and the education and awareness of barmen, the players in the non-alcoholic spirits sector are working to make consumers aware of consumption at home.
Among the innovative brands, the Juniper Double Dry, which offers, directly on its site, numerous cocktails to make at home. In France, the JNPR brand offers a "premium gift pack" containing all the utensils needed to make non-alcoholic cocktails.
According to the ISWR, 64% of the people interviewed indicated that they intend to continue discovering new brands of non-alcoholic drinks despite the closure of bars and restaurants. These new consumers are looking for novelty and experimentation. It is now up to the industry to respond to this demand.