Alcohol free Wine, Beer & Spirits - News #IPA sans alcoolAlcohol free Wine, Beer & Spirits - News #IPA sans alcoolhttp://dealcoholization.zohosites.com/blogs/tag/ipa-sans-alcoolSat, 13 Jul 2024 17:56:48 -0700http://zoho.com/sites/<![CDATA[Innovation, one of the main axes of the non-alcoholic market!  ]]>http://dealcoholization.zohosites.com/blogs/post/innovation-one-of-the-main-axes-of-the-non-alcoholic-market60% of alcohol drinkers reduce their consumption!]]>

    With the development of non-alcoholic beverages, the trend among consumers is to look for innovation and quality!

 

    The flavour and fragrance company Givaudan recently published a survey of 6,000 European consumers and the findings are clear: 60% of alcohol drinkers are reducing their consumption. This is not news when we know the success of operations such as the current Sober October.

If the reasons for this search for sobriety are diverse, improvement of well-being or physical condition for the most part, consumers are unanimous on one point: it is necessary for the offer to develop and for new products to be launched. Indeed, with the multiplication of consumers, a strong demand for quality is expressed.  There are still many products that do not come from de-alcoholisation technologies, although they are very qualitative, but from other less efficient methods: such as the use of reworked grape juice to make alcohol-free wine, for example.

 

    In this spirit of seeking quality, the players in the sector are increasingly turning to these technologies. The Brasserie du Mont Blanc, for example, decided to opt for vacuum distillation to create its first alcohol-free IPA beer, Cristal 0.0%. This technology preserves the spirit of the original beer by offering a completely alcohol-free version.

The Canadian company St Régis, already known for its alcohol-free wines, is also innovating and now offers its first de-alcoholised Spritz. Low in sugar, this ready-to-drink alcohol-free spritz is the perfect alternative to the classic spritz.

The famous Spanish Cava brand, Freixenet, has also decided to take the step of dealcoholisation and now offers its Cordon Negro in alcohol-free form, respecting the spirit and aromatic characteristics of its alcoholic counterpart.

 

    Faced with a consumer demand for novelty and innovation, the sector's players can rely on dealcoholisation technologies to develop quality alcohol-free products by enhancing their history and know-how. It is in this spirit that B&S Tech accompanies the players in the various sectors.

 

http://dealcoholization.zohosites.com/

]]>Fri, 08 Oct 2021 11:03:47 +0200<![CDATA[Non-alcoholic beer, the new trend for millennials]]>http://dealcoholization.zohosites.com/blogs/post/non-alcoholic-beer-the-new-trend-for-millennialsOne in three young people have already reduced their alcohol consumption]]>

Alcohol-free beer has been around for a very long time. Recently, its success has accelerated thanks to the new consumption trends driven by millennials.

 

By millennials we mean the population born after the 1980s, aged between 20 and 40. They want to give meaning to their consumption: to consume in a more ecological way, in a responsible way, etc. These consumers are also very concerned about their health. Indeed, 77% of French people believe that being healthy is their responsibility, which explains the craze for alcohol-free drinks. Many consumers are therefore turning to no-low alternatives. According to the Independent Brewers' Society study, by 2020, one in three young people had reduced their alcohol consumption and almost 25% said they had not consumed any alcoholic drinks in the previous year. The alcoholic beverage research firm ISWR predicts that non-alcoholic beer consumption will increase by almost 50% by 2024.

 

In order to win over these new consumers, beer producers are increasing their alcohol-free innovations. In 2015, Kronembourg launched its Tourtel Twist, a flavoured alcohol-free beer. Today, four out of ten alcohol-free beers are Tourtel. For Philippe Collinet, spokesman for Kronembourg, "this is one of the strongest launches on the beer market in recent years". Many other breweries have launched into this production: Brasserie de Bretagne and its Dremmwel and Ar-Men; Edmond and its range of 5 beers entirely without alcohol; or Heineken and its 1 million new buyers.

 

The challenge for brewers is therefore important: they must be present on the alcohol-free market! 

However, the production of these alternatives can be difficult and complex. This is why B&S Tech supports brewers in all stages of their alcohol-free beer development project.

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