Summer is finally here and gives us the opportunity to take stock of the last 6 months and especially to note the great successes reaped by our customers on the no/low products we have developed for them!

April is here, and with it comes the traditional April Fool's joke! At B&S Tech, we have decided to celebrate this day with a touch of humour and delicious proposals for dealcoholized wine and food pairings around seafood.

This year, the month of January saw the phenomenon of DRY JANUARY gain even more momentum. It's hard to miss the point, the No/Low trend is in all the media and on everyone's lips. It was an opportunity for B&S Tech to highlight the latest innovations developed for its customers, such as Brau Wine's CYPHER range or Château La Cote's NOOH range (see previous article) and to talk about dealcoholisation technology and R&D.   

A perfect way to prepare for the month of February, which will be focused on meetings! 

Indeed, February will be the month of trade fairs!     

 First of all, the DEGRE ZERO trade show, the 1st trade fair dedicated to de-alcoholic beverages! A trade show organized by the BREAK EVENTS agency. Break Events Group specializes in the organization of international trade fairs and BtoB events for the wine and spirits industry. 

This year, they are innovating with this trade show dedicated to professionals and solely dedicated to no/low alcohol drinks. 
An event that B&S Tech couldn't miss! Especially since the wine collective No/Low (of which B&S Tech is a founding member) is a partner of this event. We look forward to seeing you at:   

 📅 Sunday, February 11 at the M- le Musée du vin de Paris from 4 pm to 8 pm

At the beginning of January, the B&S Tech team is on the starting blocks to meet the growing demand for no/low beverage development from producers of wines, beers, spirits and ready-to-drink beverages.

First of all, the end of 2023 was rich in the production of new innovations for our customers that we are delighted to share with you with:

- The new alcohol free drink brand  NOOH by La Coste from Château La Coste : a premium non-alcoholic sparkling rosé and still rosé made exclusively from their organic cuvée “Rosé d'une Nuit” and which arrived just in time for the end of year celebrations! 

- The "Z" by Edmus cuvée: The first bottles of "Z", a dealcoholized wine from the Grand Cru de Saint-Emilion produced at Château Edmus, were just ready to be consumed for the highly publicized period for the alcohol-free category: Dry January!   

With its bold and visionary spirit, the property that moves Bordeaux has trusted B&S Tech and the consulting firm Derenoncourt to support it on the launch of a limited series of 1200 bottles of dealcoholized wine. An innovation that will be the talk of the town!

- In the south of France, we are delighted to have supported the Boissier vineyards for the launch of 2 alcohol-free wines in cans of the UCHRONIC brand: Sauvignon Zero and Sauvignon Fizz Zero. Available to order since the end of December!

- Finally, our collaboration with the Domaine de Brau continues with the expansion of the CYPHER range : after the launch of a non-alcoholic rosé in September, the range is expanded with a non-alcoholic white wine and a sparkling wine in cans. And you want to know a secret? We're not going to stop there;)!

B&S Tech is proud to support Terre de Vignerons in the launch of their new range of alcohol-free wines.

Paris, 22/03/2023

    B&S Tech is pleased to have supported the development of Terre de Vignerons' 3 new dealcoholized wines under the Berticot 0% brand.

In 2023, the union of cooperative cellars Terre de Vignerons chose its flagship brand Berticot to launch into the dynamic segment of alcohol-free wines. It offers 3 references: a white based on Sauvignon, a red based on Merlot and a sparkling wine. 

    Created through the collaboration between Terre de vignerons and B&S Tech, it took nearly a year of development to achieve this innovative range. "We have worked on the profile of these products so that they best convey the taste of the grape varieties with which they are made," explains Chloé Maixandeau, marketing and communication manager of the brand in Rayon Boisson. 

    Berticot 0% will have as its first target export where the demand for alcohol-free is already well developed but will of course also find its customers in France where there is a growing consumer demand for alcohol-free products.

"The work of the recipe and the use of adapted technology have allowed the success of this innovation and the quality of these products," comments Hortense Brière, Business Development Director of B&S Tech. 

    Presented in innovation 2023 at Wine Paris, Vinexpo New York and Prowein, the range has received very good feedback at the tasting which announces a promising future!

    In the world of light drinks, and the many innovations in the field, hard-seltzers are gradually taking on an important role. However, the concept is still poorly understood in France. In some supermarkets, they can be found in the middle of vodkas or they can be described as "flavoured beers", but this is not the case.

    By definition, a hard seltzer is an alcoholic, flavoured sparkling water, but the category is much more diverse. For example, there are more and more wine seltzer, a hard seltzer made from de-alcoholised wine and flavourings. These drinks, which rarely exceed 5% alcohol, are also very low in calories, which explains their success on American beaches.

    Indeed, hard-seltzers are a runaway success across the Atlantic. The market analysis institute IWSR announced last week that the category will "far exceed" the initial forecast of 281 million cases sold in the US by 2023, two years ahead of schedule. Analysis in 2019 predicted that sales would double in four years, but the phenomenal success of these beverages is exceeding all estimates. Molson, for example, after increasing its production of hard seltzer by 400% in 2020 in the United States, has decided to invest $100 million in this category in order to increase its Canadian production by 300%. The hard-seltzer market appeared five years ago and is now worth $3 billion.

    If the success of hard-seltzers is growing in the United States, France is not to be outdone. Coca-Cola just launched its hard seltzer in French supermarkets last month and 100% French creations are flourishing (DILU, Café de Paris, Opean, etc.). Hard seltzers are already present in one shop out of two. If their launch is still timid, the progression of sales seems to have accelerated in the last few weeks, with turnover having doubled between March and April. According to Nicolas Léger, analyst director at NielsenIQ, the category should be very successful this summer, particularly thanks to the Euro football tournament and the high temperatures forecast.

http://dealcoholization.zohosites.com/