Indeed, the No/Low trend can no longer be ignored by generalist wine merchants who see more and more demand for offers of this type. 

    Les Domaines Qui Montent define themselves as ardent defenders of taste. They could therefore not embark on the development of a dealcoholized wine offer without being sure that they would be able to offer their network and their end customers a high-quality range in the image of the rest of the products offered in their cellars which celebrate the terroir and French gastronomy. 

    Thanks to its expertise and the support of its partner customers, B&S Tech was able to offer to The Domaines Qui Montent an initial assortment of 3 wines (white, rosé, sparkling) which have seduced franchisees and made their debut in the network's cellars at the beginning of the year! 

    A partnership that shows that the No/Low category, and in particular dealcoholized wines, requires expert support to find a selection of quality products adapted to future customers. 

The first orders are encouraging and point to a bright future for this offer, which should soon be expanded! The objective of this collaboration is to develop the range in the coming months as new products appear on the market.

    Hugues Le Marié, Managing Director of Les Domaines Qui Montent, emphasises "the importance of remaining attentive to new consumer trends. After many months of searching, our team has finally identified an innovative partner who has managed to offer a quality range. When the taste is there, the customer responds."

About LES DOMAINES QUI MONTENT group :

LES DOMAINES QUI MONTENT, a channel founded in 1989 by the Burgundian winemaker Emmanuel de Bodard, is a unique concept of the French art of living bringing together three trades in a single point of sale: wine cellar, grocery store and table d'hôtes. A team of 100 people runs the 30 stores. The entire selection of products can be consumed on the spot or to take away with one of the promises that has made it so successful: wine tasting, at the best price, without corkage fees. The group also distributes wines in BtoB and offers, among many services, a wine tourism offer. 

www.lesdomainesquimontent.com

About B&S TECH

B&S Tech is a start-up at the service of innovation, a family team of entrepreneurs, lovers of the land and gastronomy, which puts its know-how at the service of the creation of low or non-alcoholic drinks, from product development to its industrialization. B&S TECH's ambition is to be an accelerator of business and innovation for producers and distributors of wines, beers and spirits by simplifying their access to the market and the creation of quality No/Low drinks.  

Contacts presse :

LES DOMAINES QUI MONTENT

Hugues Le Marié

+33 6 31 37 29 84

hugues.lemarie@ldqm.com

B&S TECH

Hortense Brière

+33 6 66 28 63 65

hortense.briere@bscompany.fr 

    Although non-alcoholic beverages still represent only a small part of all the drinks available on supermarket shelves, their success is no longer a secret. Boosted by the pandemic, how will these new alternatives evolve in the years to come?

    Many alcohol drinkers have cut back on their consumption during the containment period and turned to non-alcoholic or low-alcohol alternatives. For example, Kim Cox, senior vice president of account development at NielsenIQ, found that demand for non-alcoholic and low-alcohol beverages has exploded in the past year. In the US, this year's off-premise sales reached $3.1 billion in the low and non-alcoholic wine, beer and spirits categories, an increase of more than 1000% over the previous year.

"Non-alcoholic beverages used to be reserved for situations where one could not drink - designated drivers, pregnancy, recovering alcoholics, etc. Today's consumer maintains that they can drink alcohol, but they just don't want to," comments Dave Deuser, CEO of sales and marketing at Radeberger Gruppe USA.

    In light of this promising trend, Insider's analysis remains very enthusiastic: "Non-alcoholic spirits will continue to grow in 2022.”

As consumers drink less and less alcohol, it seems natural that the popularity of low or fully de-alcoholised drinks will increase. Among these new consumers, Millennials and Gen Z - who drink less than Boomers and Gen X at their age - are leading this sobriety movement.

"I think this trend has a future, as we've seen both consumer demand and a desire for brands to meet that demand with new and exciting non-alcoholic formats," concludes Mary Guiver, global category manager for beer and spirits at Whole Foods.

    So there's still plenty of time for alcohol-free!

    There are more and more sobriety challenge proposals. We already know about the now famous Dry January followed by almost 10% of the French population in 2021 or the Sober October launched with the objective of raising funds to fight against breast cancer, there has also been a more confidential initiative for several years: the September Sober.

    The aim of the September Sober is not to raise money for charity, but to encourage people to take stock of their alcohol consumption and to take a break after the excesses of the summer. The personal challenge is to stay totally sober for the whole month of September or even for 66 days as proposed by the Tribe Sober association.

This month of sobriety can be the opportunity for many to test the many alcohol-free alternatives released this year. More and more of these new drinks are appearing on supermarket shelves and on the Internet.

    For example, the famous beer brand Stella Artois is launching its first alcohol-free beer this month. This 0.0 beer, inspired by the classic Stella Artois lager, has a 'malty sweetness' and a 'hoppy bitterness', characteristics that are dear to the brand. Peter Van Overstraeten, vice president of Anheuser-Busch's Premium and Super Premium USA division, said in a statement, "With this new innovation, we want to give people the freedom to enjoy more of life's special moments with those who matter most.

    Belgian brands such as Stella are turning to alcohol-free beverages because more and more consumers are attracted to these alcohol-free alternatives. In Germany, for example, alcohol consumption is falling. In 2008, only 141 litres of alcoholic beverages were consumed per capita, whereas in 2019 this figure was 129 litres. Indeed, Germans drinking non-alcoholic beers have become very numerous: according to a consumption study carried out for the DBB (Deutsche Brauer-Bund ) in January 2021, almost 46% of the German population now drinks non-alcoholic beers. Moreover, DBB announced that non-alcoholic beer is the fastest growing category in the last 12 years.

    So this September is another opportunity to take a break from alcohol consumption and discover new alcohol-free products developed by the beer, wine and spirits industries.