It is therefore not without pride that we share some of them with you in this article:

1. A silver medal for the Zero of Rochefort

First of all, the Château de Rochefort, one of the first customers to have trusted us, was awarded a beautiful silver medal at the Concours Mondial de Bruxelles! After receiving a bronze medal last year at the IWSC competition, this second medal demonstrates the fine work done on this dealcoholised sparkling wine, the lowest calorie on the market. 

Want to taste it? Try it pure or in a non-alcoholic cocktail such as kir royal or spritz, you'll see, you won't be able to do without it!

 2. A listing at the Grande Epicerie for the NOOH range of Château La Coste!

The still rosé and the sparkling rosé NOOH de La Coste never ceases to seduce: After a remarkable arrival at the Crillon to enter the recipe of one of their famous iced cookies made by pastry chef Matthieu Carlin, here is the range in the temple of gastronomy: La Grande Epicerie, to the delight of Parisians. A distribution that is expanding and is no longer limited to cellars specializing in alcohol-free products, which shows the awareness of distributors on the need to offer no/low to their customers. 

3. Sparkling CYPHER named Best 0% alcohol Sparkling wine in the world !

We are proud to announce that the prestigious World Alcohol Free Awards have named Cypher the world's best alcohol-free sparkling wine in the category of white sparkling wines made by an independent French winemaker.
🍐 "White fruits and flowers with hints of silver needle tea. The firm backbone of acidity adds an almost saline minerality. Good for fans of Chablis/Sancerre. "The World Alcohol-Free Awards focus on products with an alcohol content of 0.5% or less. This year, 450 entries were received from 21 countries and judged by leading retail tasters from seven different countries in Europe, North America and the UK

4. Finally, many articles highlighting our customers' innovations such as:

The launch of Ohlala from the Meyre Vineyard : https://www.sudouest.fr/vin/gironde-avec-oh-la-la-le-medoc-se-met-au-vin-sans-alcool-18594431.php

Le Zéro by Edmus : https://www.vitisphere.com/actualite-101054-45-euro-le-premier-saint-emilion-grand-cru-desalcoolise.html

These successes confirm the growing trend of no/low and confirm the success of the R&D work carried out in recent months to improve the quality of dealcoholized wines.

The current projects will still amaze you, we can't wait to tell you more, stay tuned!

In the meantime, the entire B&S Tech team wishes you a great summer, an ideal opportunity to test no/low drinks ;)

However, it is important not to rush during the launch because this type of product requires specific support to ensure its success. Indeed, by removing alcohol from wine, we end up with a product that will integrate the much wider universe of non-alcoholic (or low-alcohol) drinks for adults: non-alcoholic beers, fermented drinks, drinks with a wine profile, etc...

 This is what Juliette Bory, co-founder of the George agency, explained during the last B&S Tech webinar on the no/low trend: 

"If we want to have a coherent approach, we have to look at consumer demand. It requires a global approach to the world of beverages in general because wine and spirits is a category that historically has always been looked at and thought about a little apart and outside of drinks"...

These elements are often mentioned by alcohol-free wine merchants who have understood that consumers are first and foremost looking for a drinking experience and not just an alcohol-free version of their usual drink.

For producers, this is a crucial point to consider in the communication and marketing of their dealcoholized or partially dealcoholized wine, which must not remain frozen in the usual codes of wine but must take into account a wider competitive universe.

To quote Juliette Bory again: "(...) I think that today, if we really want to take up this subject, it requires having a more macro vision and looking at what consumers are really looking for at the end of the day because I think that what they are looking for is not only the absence of alcohol but also in the customer experience."

The non-alcoholic adult offer (no/low) therefore includes products of a very different nature: dealcoholized products, low fermentation, juice, infusion, etc. which therefore requires education for the consumer.

A point also mentioned in an article in Vitisphère/La Vigne by the CEO of B&S Tech, Stéphane Brière: "demand is moving towards fully dealcoholised wines because these products are easy to explain to the consumer".

It is indeed easier to explain that there is no longer alcohol in a product than to say that some of it has been removed!

In conclusion, it is therefore important to be accompanied by market experts when you want to launch a dealcoholized or partially dealcoholized wine to prevent the experience from being short-lived!

Are you wondering about it? Contact us!

On January 11th in Sauveterre de Guyenne, a new stage in the development of the No/Low market was reached. After two years of work, it was under the impetus of the pioneers Bordeaux Families and B&S Tech that the first French dealcoholization unit for all the players in the wine industry was inaugurated. 

Indeed, for the past month, B&S Tech has been offering a complete and qualitative 100% French offer across the entire value chain, from product development to bottling, in partnership with Bordeaux Families.

Already founding members of the No/Low wine collective, the union of cooperative societies Bordeaux Families and B&S TECH, the expert in the development and industrialization of low and non-alcoholic beverages, have made it possible through their association to take a big step forward by finally offering a complete and local solution to the growing market demand. 

At a time when the few French pioneers of No/Low had to use services outside our borders, it is the guarantee of French know-how in line with the environmental challenges of the sector (logistics, low-emission industrial equipment) that comes at the right time at a time when a real acceleration of the market has manifested itself in an obvious way during the 2024 edition of a Wine Paris that has just closed its doors.

Indeed, the No/Low trend can no longer be ignored by generalist wine merchants who see more and more demand for offers of this type. 

    Les Domaines Qui Montent define themselves as ardent defenders of taste. They could therefore not embark on the development of a dealcoholized wine offer without being sure that they would be able to offer their network and their end customers a high-quality range in the image of the rest of the products offered in their cellars which celebrate the terroir and French gastronomy. 

    Thanks to its expertise and the support of its partner customers, B&S Tech was able to offer to The Domaines Qui Montent an initial assortment of 3 wines (white, rosé, sparkling) which have seduced franchisees and made their debut in the network's cellars at the beginning of the year! 

    A partnership that shows that the No/Low category, and in particular dealcoholized wines, requires expert support to find a selection of quality products adapted to future customers. 

The first orders are encouraging and point to a bright future for this offer, which should soon be expanded! The objective of this collaboration is to develop the range in the coming months as new products appear on the market.

    Hugues Le Marié, Managing Director of Les Domaines Qui Montent, emphasises "the importance of remaining attentive to new consumer trends. After many months of searching, our team has finally identified an innovative partner who has managed to offer a quality range. When the taste is there, the customer responds."

About LES DOMAINES QUI MONTENT group :

LES DOMAINES QUI MONTENT, a channel founded in 1989 by the Burgundian winemaker Emmanuel de Bodard, is a unique concept of the French art of living bringing together three trades in a single point of sale: wine cellar, grocery store and table d'hôtes. A team of 100 people runs the 30 stores. The entire selection of products can be consumed on the spot or to take away with one of the promises that has made it so successful: wine tasting, at the best price, without corkage fees. The group also distributes wines in BtoB and offers, among many services, a wine tourism offer. 

www.lesdomainesquimontent.com

About B&S TECH

B&S Tech is a start-up at the service of innovation, a family team of entrepreneurs, lovers of the land and gastronomy, which puts its know-how at the service of the creation of low or non-alcoholic drinks, from product development to its industrialization. B&S TECH's ambition is to be an accelerator of business and innovation for producers and distributors of wines, beers and spirits by simplifying their access to the market and the creation of quality No/Low drinks.  

Contacts presse :

LES DOMAINES QUI MONTENT

Hugues Le Marié

+33 6 31 37 29 84

hugues.lemarie@ldqm.com

B&S TECH

Hortense Brière

+33 6 66 28 63 65

hortense.briere@bscompany.fr 

    First of all, the Degré Zéro trade show, the first trade show entirely dedicated to dealcoholized beverages. At the initiative of the company Break Events, which specializes in the organization of professional events for the promotion of wines and spirits, this first event was already looking promising as the show was already sold out more than a week before its opening. 

Taking up residence at the Musée du Vin (Paris 16th) on the eve of the start of Wine Paris, the timing was perfect for both exhibitors and visitors. 

    And the announced success was confirmed! 30min of queuing outside, aisles full of visitors and difficulty to move around! B&S Tech was of course present at this event to present its offer and the latest launches of its customers, but also as a founding member of the No/Low wine collective, partner of the event and which BREAK EVENTS joined in January.

    A success that put all the No/Low players in very good conditions to start Wine Paris the next day! 

    Indeed, Monday, February 12 was the opening of the Vinexpo-Wine Paris 2024 trade show at the Porte de Versailles Exhibition Center, which is now the unmissable event for the wine trade. Bringing together more than 4000 French and international exhibitors this year, the show is a key moment to observe new market trends and the latest innovations. And if last year the presence of No/Low products was still very shy, this year, it was impossible to miss it! Between a dedicated space within the Be Spirit Pavilion, six masterclasses/round tables that addressed the subject over the three days, nearly forty exhibitors/producers offering a range of dealcoholized wines, and above all the front page of Les Echos Spécial Vin at the opening of the show which headlined: "Wine is taking the wave of alcohol-free", it is no longer possible to ignore this trend!

    Present in the Wine Tech Pavilion, the B&S Tech booth was full for 3 days welcoming producers, buyers, merchants, distributors curious to know more about this trend and especially to taste our latest innovations which prove that alcohol-free wine is no longer a low-end product. 

    This is a strong message that our CEO Stéphane Brière wanted to convey during the round table organized on Wednesday 14 February by the no/low wine collective (of which B&S Tech is a founding member): "Alcohol-free wine is not a by-product of wine". It has been said over and over again, dealcoholized wine brings diversification to the winemakers’ offer to meet consumer expectations and enhance the market. 

A message that seems to be better and better received and understood by the various actors, despite the last detractors. 

    In the end, an extremely positive assessment of these 2 shows for B&S Tech which confirms the potential of the No/Low market in which we have believed for nearly 5 years now. Now it's time to turn the contacts made into new projects and future successes! The year has only just begun, and we are sure that it will be promising for this beautiful No/Low category.